Affiliate Marketing has been in existence for more than a decade. So, why is it that more and more people are joining this industry only in 2024? We have the answer for you. The increasing number of users shopping online has made affiliate marketing the best way to make money in the last decade. Anyone can become an affiliate marketer by creating content and sharing affiliate deals.
Affiliate ka Marketing kya Hai
What is Affiliate Marketing? Affiliate Marketing is the process of earning a commission by promoting someone else’s products online. Typically, an online retailer promotes its products and services through various content creators to generate impressions, leads, and sales. Creators receive a commission on every sale made through their promo links. Anyone can become an affiliate marketer. There is no restriction related to profession, qualification, age, or anything else. You can do it full time or even part time.
How does Affiliate Marketing work
Affiliate Marketing begins when an affiliate marketer joins an affiliate program. There is a standard process that is usually followed to start generating sales for affiliate products.
Add Affiliate Links to Your Online Platforms
When joining an affiliate program, the merchant’s software will generate a unique affiliate link for you to use. Once you have this link, you can begin adding it to places where you want to promote your content. The most common places to promote affiliate products are websites, blogs, and social media profiles. If you have a blog, you can place your link throughout your content. If you promote through social media you can create a sponsored post that includes the link.
The customer will click on your Affiliate link
As you begin bringing users to your content, some users will click on your affiliate link. When they do, your affiliate link will create tracking cookies in the user’s browser. These are what allow the merchant to tell which affiliate helped bring in the customer. Cookies are stored on the browser for a specified period of time. In order for you to receive credit for the sale, the customer must complete their purchase before this time period expires. The cookie window can be as short as 24 hours or as long as 60 days.
Customer will visit merchant site
After a customer clicks on your link, they will be taken to the merchant’s website. The type of page they land on will depend on the particular offering of the business. It can also be determined by your preferences as some programs give affiliates multiple landing pages to choose from. While on the page the customer will review the product to learn more about it.
The customer will purchase from the merchant
Once they have had time to make their decision, some people who visit the merchant’s website will choose to complete their purchase. There may be others who don’t buy right away but eventually come back to complete their purchase.
Affiliate tracking system will record the purchase
When the customer places their order, the affiliate tracking system will record all the details of the purchase. It will also keep track of which affiliate should be credited with the sale. In a situation where the customer has only clicked on one affiliate link, this is easy to determine. Things get more difficult if the customer clicks on multiple links before purchasing.
The purchase will be confirmed as a legitimate sale by the company
Affiliate programs also review transactions to make sure they are legitimate. They need to take this step to make sure you are not buying their own products or doing anything else dishonest.
You are credited with the transaction
Once the merchant verifies that the qualified sale is valid, the transaction will be credited to your Affiliate account. The amount you earn will be based on the terms of your Affiliate Agreement.
You get commissions
Once the affiliate merchant officially credits you with the sale, you will receive your commission payment. Again, when commissions are paid will depend on the particular affiliate program. In addition to following a payment schedule, many programs have payment thresholds. If a program has a payment threshold your commission balance must equal or exceed it in order to receive payment.
5 key roles of Affiliate Marketing
Affiliate Program
A program offered by an advertiser that provides a way for the affiliate marketer to earn compensation in exchange for promoting a product or service. In an affiliate program, affiliates are paid by advertisers when a predetermined measurable action occurs. This action can be a purchase, form fill, registration, download, or other conversion.
Advertisers
People willing to pay affiliates to drive traffic to their website and/or app with the goal of increasing revenue. For example: a salesperson looking to sell athletic shoes, a subscription box company looking for new customers, a real estate firm looking for new leads.
Affiliate
A marketer who promotes advertiser products and services by driving traffic to their websites and/or apps through paid or non-paid channels. They generate revenue for the advertiser and earn a commission every time a predetermined measurable action occurs, such as a purchase or registration.
Customer
In technical terms, customer traffic can be thought of as actions that can be measured against an ad. Impressions, clicks, and conversions are the most common.
Affiliate Network
A company that acts as a relationship liaison for advertisers and affiliates. Networks help advertisers remain free to focus on their products and services, and affiliates remain free to focus on publishing and promoting offers. In other words, the middleman who connects all the pieces.
5 Benefits of Affiliate Marketing
It’s Easy to Start and Grow
Affiliate marketing is an attractive option for many people because it’s easy to get started. You don’t have to go through the lengthy process of creating the product yourself. You don’t have to worry about creating new products as your business grows. Nor do you need to handle after-sales customer service concerns. Once you grow your audience base, you can also find new products and services to promote to increase the lifetime value of your customers.